"Ready to start monetizing your YouTube Shorts? Here's how you can earn money with short, vertical videos in 2024."
In 2024, YouTube Shorts continues to be a lucrative opportunity for creators to engage audiences and earn revenue through short, vertical videos. Whether you're a seasoned content creator or just getting started, understanding the pathways to monetizing YouTube Shorts is crucial. This comprehensive guide will walk you through the various methods available to help you turn your creative efforts into profit.
YouTube Shorts Monetization Requirements
One of the most effective ways to monetize your YouTube Shorts is by joining the YouTube Partner Program (YPP). This program offers access to a range of monetization tools, including the ability to place ads on your videos and earn revenue directly from your audience through fan-funding.
Getting Started with the YouTube Partner Program
There are two primary paths to enter the YPP, and you only need to meet the requirements for one:
1. Access Fan-Funding Only:
- Gain 500 subscribers.
- Upload 3 public videos in the last 90 days.
- Achieve 3,000 public watch hours in the last 365 days or 3 million public Shorts views in the last 90 days.
2. Access Ad Revenue and Fan-Funding:
- Gain 1,000 subscribers.
- Achieve 4,000 public watch hours from long-form videos in the last 365 days or 10 million public Shorts views in the last 90 days.
If you're a creator who produces both long and short videos, option 2 is likely your best route to joining the YPP.
Meeting Eligibility Criteria for Shorts Monetization
Once you're part of the YPP, it's important to ensure your Shorts remain eligible for monetization. Follow these guidelines to stay compliant:
- Adhere to YouTube's Advertiser-Friendly Content Guidelines.
- Avoid using unedited clips from movies or TV shows without proper rights.
- Refrain from uploading another creator's content without adding a new perspective or transformation.
- Do not engage in buying automated or fake views.
Monetizing YouTube Shorts Through Ads: Understanding the Process
Monetizing YouTube Shorts through ads differs from traditional long-form video monetization. Here's a breakdown of how it works:
1. Revenue Pooling:
- YouTube aggregates all Shorts ad revenue on its platform.
2. Revenue Calculation:
- YouTube determines the amount of money allocated to the creator pool, which is influenced by views and music usage across all Shorts. If no music is used in a Short, the creator retains all the revenue at this stage. If music is used, the revenue is split between the creator pool and music publishers.
3. Revenue Distribution:
- YouTube distributes ad revenue to monetized Shorts creators based on their share of Shorts views on the platform.
4. Creator Earnings:
- Creators receive 45% of their revenue share.
Can You Monetize YouTube Shorts Without 1,000 Subscribers?
Yes, it's possible to monetize your YouTube Shorts even without reaching 1,000 subscribers. If you're just starting, gaining 500 subscribers quickly allows you to join the YPP and start monetizing your content through fan-funding tools.
Earning Through Super Thanks
With 500 subscribers, you can earn Super Thanks revenue on your YouTube Shorts. Fans can send "video tips" ranging from $2 to $50 to support your individual videos.
Super Chats and Stickers
If you enjoy live streaming, you can also monetize through Super Chats and Stickers. Viewers can reward you with monetary donations during live streams, which appear as colorful comments (Super Chats) or fun digital animations (Super Stickers).
Earning from Channel Memberships
Channel Memberships offer exclusive perks to your most dedicated fans, such as members-only videos, badges, emojis, and livestreams. You can also monetize your Shorts through channel memberships by making them exclusive to your members, just like regular content.
How Much Money Can You Earn from Shorts?
The monetization of YouTube Shorts is evolving, and while it was once difficult to earn substantial income from Shorts alone, recent updates have made it more feasible.
For example, at vidIQ, a Short that received 468,500 views earned $16.61. With recent improvements, the RPM (revenue per mille) for Shorts has increased by 150%, currently standing at $0.10 per 1,000 views. This growth suggests that advertisers have found value in the Shorts format, and other creators have reported similar increases in their revenue.
To make YouTube Shorts a sustainable side hustle, you'll need to create viral content consistently. While it may not replace a full-time job initially, it can provide a significant income stream as you grow your audience and refine your content strategy.
Brand Deals and Sponsorships
While joining the YPP is a great way to monetize your Shorts, it's not the only path to profit. Brand deals and sponsorships offer another lucrative opportunity for creators.
When a brand sponsors your content, they pay you to promote their product or service in one of your videos. This could range from a new tech gadget to fashion items or even unique household products.
Why Brands Are Interested in YouTube Shorts
Brands are increasingly looking to partner with short-form content creators. You don't need millions of views or subscribers to land a brand deal—just a well-defined audience and a strong YouTube presence.
According to marketing experts, 51% of marketers plan to invest more in short-form content than they did in previous years, making now the perfect time to explore sponsorship opportunities.
Getting Your First Brand Deal
To secure your first brand deal, focus on building a solid YouTube resume and engaging with your audience authentically. Brands value creators who can produce diverse content types, not just long-form videos. Showcasing your versatility with Shorts can make you more attractive to potential sponsors.
Final Thoughts
Monetizing YouTube Shorts in 2024 presents several opportunities for creators to turn their passion into profit. Whether you're aiming to join the YPP, earn through fan-funding, or secure brand deals, the key is to create engaging content that resonates with your audience. With consistent effort and a strategic approach, you can successfully monetize your Shorts and grow your YouTube channel.
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2. Earn money with YouTube Shorts
3. How to profit from short videos 2024
4. Monetize YouTube Shorts guide
5. YouTube Shorts revenue 2024
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8. Making money with YouTube Shorts 2024
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